By No Means Too Late: Pandemic Propels Older Buyers Online
In 2005 about 45% of grocery sales have been own brand, but by the tip of 2022 it had risen to 51%, according to Kantar. The BBC has identified 5 key methods shopping has modified primarily based on data solely compiled by Kantar. The cost-of-living disaster has helped drive the adjustments, as food prices soar. Among the adjustments, shoppers now visit the supermarket less usually, spend more on own-label goods and are turning to loyalty schemes to get discounts.

